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February 10th, 2016

The Best And Worst Dating Apps For 2016

How 1.5 million U.S. consumers rate the 97 most popular dating apps.

written by


The Web has helped people meet since 1995. And the Mobile Revolution has enabled millions of single people to find that certain someone at the swipe of a finger. But it can be difficult. Dating apps are like Goldilocks: it is hard to find just the right one.

Why? Because there are hundreds of apps to choose from that cater to all kinds of personalities and preferences. For the second consecutive year and just in time for Valentine’s Day, Applause, the 360º app quality company, analyzed the state of the U.S. dating apps economy to help people find the highest-rated apps.

11 Popular Brands Earn High Quality Marks

Applause commissioned this report on the state of the U.S. dating apps economy to help the world’s most popular lifestyle and social networking brands—and those that compete against them—to understand how consumers perceive app quality. In all, 97 dating apps qualified for our second annual Applause Dating App Quality Index, which is comprised of these apps with more than 2,000 app store reviews across Google Play and Apple App Store. Some interesting but niche apps did not meet that threshold. So, better luck next year to Christian Mingle, Black People Meet, FarmersOnly Dating, Gaydar, Grouper, Jdate, Luxy, Seed, Wing Ma’am and more.

Just 11 dating apps earned quality scores of 50 or greater with more than 10,000 app store reviews:

The App Quality Imperative Creating Apps that Win - 5 Challenges and 5 Solutions Get It Now

Brands That Have Room To Improve

On average, the 97 most popular U.S. dating apps lag all other apps in quality by 23 points—a significant margin. The poor average scores suggest consumers are quick to judge quality based on the initial experience of signing up and searching for a match. People are vocal about their experiences through app store star ratings and reviews. But there are plenty of opportunities ahead for design, development, QA, product and marketing teams at lifestyle and social networking companies who raise their bar for quality to disrupt their respective industry with delightful digital experiences.

In particular, 10 brands received more than 10,000 reviews and were rated by their customers with average quality scores of 40 or less:

Consumers have lofty expectations when it comes to their dating app’s elegance, privacy and security. Brands looking to improve their app quality in the eyes of users would be wise to invest in usability and security audits to prioritize product improvements. If these brands can advance beyond merely baseline functions to deliver flawless, reliable and intuitive experiences, they have the opportunity to make significant leaps in both marketshare and mindshare.

Some Brands Had Large Satisfaction Swings

ARC analyzed how the flagship quality scores have evolved over the past year—from February 2015 to February 2016. Year-over-year, 11 brands experienced mobile sentiment swings of four points or greater, with one experiencing a more volatile shift. That brand? Tinder—the industry leader—declined 10.5 points on a 100-point scale. The apps economy is far too volatile to ever get comfy …

Complimentary Onsite Workshops

Applause is making this report’s author available for complimentary onsite workshops that will enhance understanding of touch points across your customer journey, determine how your company can get to market faster with a rich digital presence and share insight into the best practices that industry-leading brands have embraced to win.

Interested? Contact today.

About ARC

ARC from Applause is a research group dedicated to providing insights on the apps economy. ARC leverages data from a variety of sources, including proprietary Applause data, to provide a 360º view of app quality. ARC combines this with analysis into reports to help brands and developers understand what’s happening in the apps economy.

About Applause Mobile Sentiment Analysis

Combing through nearly a billion star ratings and user reviews submitted across more than 30 million apps in the Android and iOS app stores, Applause Mobile Sentiment Analysis closes the gap between mobile developers and their customers, generating actionable insights and quantifiable metrics based on what users are actually saying about their app experiences.

Learn more at

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  • Katerina

    Personally, I am sick of Tinder because I spend 3 hours swiping to get 1 match and then every 100 matches I get, maybe go on 1 or 2 dates. The process to actually go on a date is a 2-4 week timeline on average. I ain’t got no time for that! I want a date NOW. That’s why I started using instant dating.

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  • Amanda Armstrong

    This article just made me think a lot. I have always used online dating sites, and i didn’t think that something like this can ever happen. Some things just need to be personal. I like senior dating because I am sure that in here everything is so professional and no need to think of staff like this. You can always meet someone interesting, and if that person wants to share personal things with you its up to him. That is my opinion.

  • Anthony

    It’s easy to text. Everybody texts; we all do it all day long, every day. But actually talking to someone? Now, that takes courage. Meeting them? Even more. It can be a difficult journey from the first contact to a date, but it’s all worth it. Focus on someone’s voice, on their speech pattern. This is why I’m using party line. Is there a better way to determine their character? No, there really isn’t. I always loved people’s voices and talking idiosyncrasies. For me, that’s the most important thing about a person I meet on a date.