Large screen smartphones outperform smaller screens in app usage per month.
People with Android smartphones tend to open and use their apps more often than iPhone owners do, a new study reveals.
According to analytics and app marketing firm Localytics, Android users spend 29% more time in app on their devices than iPhone owners do. The difference is especially remarkable between Samsung smartphones as Samsung owners spend 72 minutes in app per month compared to 57 minutes for iPhones.
Localytics gleaned usage information from its network of 2.7 billion devices across 37,000 mobile and Web applications. For this study Localytics analyzed 271 unique Samsung and iPhone devices with the most users. Samsung devices ranged from the Galaxy Note 2 up Galaxy S3 (2012) up to and including the Galaxy S6 Edge (2015). iPhones in the study ranged from iPhone 5 (2012) up to the iPhone 6S Plus (2016) and included the recently released iPhone SE.
Localytics notes that people who own larger smartphones tend to use more apps for longer. People that own smartphones of 5-inches or greater spend 23% more time in app than smartphones smaller than 5-inches. The larger screened devices average 65.93 minutes of in app usage per month compared to 52.23 for smaller devices.
People launch apps 21% more on large devices and smartphones with 5-inch or greater screens have a 3.53% longer average app session length than smaller phones.
The greater usage rates for bigger smartphones makes a lot of sense. Flagship smartphones from prominent manufacturers have been getting bigger and more powerful in the last several years. The more useful a tool, the more people are going to use it. Samsung has been making large-screen smartphones for a bit longer than Apple, as Apple’s first smartphones with screens bigger than 5-inches debuted with the iPhone 6 in 2014.
Android smartphones also allow for more customization of smartphone homescreens than iOS with resizable widgets that display real-time information a prominent feature for Android devices. If you give people more flexibility across a greater surface area, they tend to use it.