Privacy Policy

We want our privacy policy to be easily understandable by anyone. So before we dive into the legalese, please know the following three things in plainEnglish:

  1. ARC does not collect PII (personally identifiable information), and even if we did, we wouldn’t sell, rent or share it for our own commercial gain.

  2. We use cookies to track you on an anonymous basis to measure usage of ARC.

  3. If we link to an outside website or subdomain, the privacy of your data is up to that website or subdomain.

Now onto the stuff our lawyers insist we say:

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ARC (App Resource Center, “we” or “us”), a publication created by Applause App Quality Inc. (“Applause”), knows that you care how information about you isused and shared. This Privacy Policy explains how ARC and Applause collects and uses information at its website located at and at otherwebsites and mobile services provided by Applause. This Privacy Policy also explains how you can control the collection, correction and/or deletion ofcertain types of information that we collect. We will not use or share your information with anyone except as described in this Privacy Policy. ThisPrivacy Policy does not apply to information we collect by other means (including offline) or from other sources. Further, this Privacy Policy does notapply to any websites, webpages, blogs, applications, widgets or other services operated by any third party, including our affiliates, advertisers,providers and partners.

1. Information We Collect

A. Personally Identifiable Information

In general, Applause does not collect personally identifiable information on ARC, except as set forth below. For purposes of this Privacy Policy,”personally identifiable information” is data intended to be used to identify, contact or locate a person, including, name, address, telephone number ore-mail address and any other information (even if non-personally identifiable) provided in combination with such personally identifiable information.

You provide us information about yourself, such as your name and e-mail address, when you register for or post comments or content on or through ARC,including registering for the use of certain features such as email newsletters, promotional offers, sweepstakes, or other features. If you correspond withus by email, we may retain the content of your email messages, your email address, and our responses. We may also retain any messages or other content yousend through or post on ARC.

B. Non-Personally Identifiable Information

When you visit ARC, Applause may collect non-personally identifiable information. For purposes of this Privacy Policy, “non-personally identifiableinformation” is data that is not personally identifiable. Applause and other third parties may implement certain technologies to enable the collection ofsuch information. An explanation of these technologies is below.

Cookies Information: When you visit ARC, we may send one or more cookies-a small text file containing a string of alphanumeric characters-to your computerthat uniquely identifies your browser and lets ARC help you log in faster and enhance your navigation through the site. A cookie may also conveyinformation about how you browse the ARC. ARC uses session, persistent, flash and browser cookies. The use of cookies on the ARC is anonymous and does notallow us to gather personally identifiable information about you. A persistent cookie remains on your hard drive after you close your browser. Persistentcookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser’s directions. Asession cookie is temporary and disappears after you close your browser. You can set your web browser to refuse all cookies or to indicate when a cookie isbeing sent. However, some features of the ARC may not function properly if the ability to accept cookies is disabled.

Device Identifiers: When you access the ARC by or through a mobile device, we may access, collect, monitor and/or remotely store one or more “deviceidentifiers.” Device identifiers are small data files or similar data structures stored on or associated with your mobile device that uniquely identifyyour mobile device and are used by ARC to enhance your use of the website. A device identifier may be data stored in connection with the device hardware,data stored in connection with the device’s operating system or other software, or data sent to the device by ARC. A device identifier may conveyinformation to us about how you browse the ARC. A device identifier does not collect or share any personally identifiable information about you. However, adevice identifier may be used in conjunction with other information in a manner that may constitute personally identifiable information. A deviceidentifier may remain persistently on your device, to help you log in faster and enhance your navigation through ARC. Some features of ARC may not functionproperly if use or availability of device identifiers are impaired or disabled.

Web Beacons/Click-Stream Data: A web beacon is an electronic file that signals when a webpage, advertisement, video, other content, an email, or anewsletter has been viewed. We may use web beacons in our emails and newsletters, or on our websites and services. ARC uses web beacons in conjunction withcookies to collect click-stream data that helps us better understand how visitors move from page to page within our websites. As with cookies, our use ofweb beacons is anonymous and does not allow us to gather personally identifiable information about you.

Passive Browser Information: ARC collects passive browser information through its web servers. We use the passive browser information to help us understandhow many visitors come to our websites and where they come from, and ultimately to help us make decisions about how to organize the websites and deliveradvertising.

Log File Information: Log file information is automatically reported by your browser each time you access a web page. When you use ARC, our serversautomatically record certain log file information. These server logs may include information such as your web request, Internet Protocol (“IP”) address,browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, data about how you interact with links on ARC,and other such information.

Scripts: A script is a short segment of computer code included in a web page or other content that can be used to set and access a cookie on yourcomputer’s hard drive and to record your activity on a website. Applause may use scripts on ARC, on third-party websites, or in our emails and newsletters.

Third-Party Data Providers: ARC may supplement the information it collects with other non-personally identifiable information provided by third-party dataproviders. The information provided may include estimates of your age, gender and your interests, but does not include personally identifiable information.

Other Third-Party Service Providers: In connection with our services, ARC may engage third parties to provide services or to support aspects of ourbusiness on our behalf. In connection with those relationships, such third parties may collect data on our behalf. In that case, the third party would onlycollect and use such information as instructed by us and in accordance with this Privacy Policy.

Third Party Use of Technologies: Third parties may set and access their own cookies, use their own web beacons, and use their own scripts on and throughARC, on and through third-party websites, or in and through our emails and newsletters. How other companies use their own cookies, web beacons and scriptsand the information they gather is subject to those companies’ privacy policies, not this Privacy Policy.

C. Third Party Advertisements

If an advertiser asks Applause to show an advertisement to a certain audience and you respond to that advertisement, the advertiser or ad server mayconclude that you fit the description of the audience they are trying to reach. In addition, third-party advertisers may use non-personally identifiableinformation about your visits to ARC in order to provide advertisements about goods and services that they believe may be of interest to you. If you wouldlike more information about this practice and to know your choices about not having this information used by these companies, click here and here. ThisPrivacy Policy does not apply to, and we cannot control the activities of, third-party advertisers. Please consult the respective privacy policies of suchadvertisers for more information.

2. How We Use Your Information

A. Personally Identifiable Information

We use the personally identifiable information that we collect to operate, maintain, and provide to you the features and functionality of ARC.

By providing ARC with your email address, you consent to our use of the email address to send you notices related to the Applause, including any noticesrequired by law, in lieu of communication by postal mail. We may also contact you via email with transactional or relationship messages, such as messagesrelated to your registration or account status, and notifications of changes to the terms of your account or the services provided. By providing your emailaddress, you agree that we may send you notifications of activity on ARC to that email address, in accordance with any applicable privacy settings. We mayuse your email address to send you other messages, such as newsletters, information about changes to features of the ARC, or special offers. If you do notwant to receive such email messages, you may opt out of the messages by clicking on the unsubscribe link in any ARC email. Opting out may prevent you fromreceiving email messages regarding updates, improvements, or offers. You may not opt out of service-related emails or transactional or relationship emailmessages.

ARC may use your personally identifiable information and user content internally for purposes such as operating or improving its websites, determiningwhich users have access privileges to certain content, services or resources that we offer, diagnosing service or technical problems, maintaining security,doing something that you have asked us to do, telling you about Applause products, services and marketing events that we think may be of interest,analyzing how ARC is used, and personalizing content.

B. Non-Personally Identifiable Information

We use non-personally identifiable information, including cookies, device identifiers, location data, web beacons/click-stream data, passive browserinformation, demonstration data, log file information, and scripts to: (a) remember information so that you will not have to re-enter it during your visitor the next time you visit the site; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our services; (d) monitoraggregate metrics such as total number of visitors, traffic, and demographic patterns; (e) diagnose or fix technology problems reported by our users orengineers that are associated with certain IP addresses; (f) help you efficiently access your information after you sign in; (g) monitor and prevent fraudand abuse; (h) identify you as an account holder; (i) require you to re-enter your password after a certain period of time has elapsed to prevent othersfrom accessing your account contents; (j) keep track of preferences you specify while you are using ARC; (k) conduct research to improve ARC; (l) monitoradvertising-related metrics, in order to provide you with more helpful and relevant advertising; (m) administer our business (e.g., to calculate paymentsdue to our network websites); and (n) track user content and users to the extent necessary to comply as a service provider with the Digital MillenniumCopyright Act.

Third-party advertising networks and advertisers may also use non-personally identifiable information to assist them in delivering advertising that may berelevant to your interests.

3. How We Share Your Information

A. Personally Identifiable Information

ARC will not rent or sell your personally identifiable information to others. ARC only shares personally identifiable information with other companies orindividuals outside of Applause as follows: (1) if ARC has your consent to the sharing of personally identifiable information (e.g., when you sign up for aparticular marketing program that requires the sharing of information); (2) to assist in delivering services that you have requested from ARC (e.g., we mayuse a third party to help send emails in response to requests that you have made); (3) to provide ARC’s services to you; (4) with our advertisers if wehave been engaged to collect data on their behalf, as described in the “Information We Collect” section above; (5) to respond to subpoenas, court orders orlegal process, to assist government enforcement agencies, to establish or exercise our legal rights, or to defend against legal claims; (6) if we believeit is necessary in order to investigate, prevent, or take action regarding third-party claims or allegations, illegal activities, suspected fraud,situations involving potential threats to the safety or property of another person, violation of our Terms and Conditions of Service; or (7) as otherwiserequired by law. Note that, with respect to disclosures occurring pursuant to (2) or (3), above, any third-party with which ARC shares personallyidentifiable information will be bound by this Privacy Policy. ARC may also store personally identifiable information and user content in locations outsidethe direct control of Applause (for instance, on servers or databases co-located with hosting providers).

Any personal information or content that you voluntarily disclose for posting to ARC, such as messages, comments or other user content, becomes availableto the public, as controlled by any applicable privacy settings.

From time to time, we may run contests, special offers, or other events or activities (“Events”) on ARC, together with a third-party partner. If youprovide information to such third parties, you give them permission to use it for the purpose of that Event and any other use that you approve. We cannotcontrol third parties’ use of your information. If you do not want your information to be collected by or shared in this way, you can choose not toparticipate in these Events.

B. Non-Personally Identifiable Information

In the event that we use a third party to provide services or to support aspects of our business on our behalf, ARC may share non-personally identifiableinformation with the third party to be used by them only for the purpose of providing their services to ARC.

We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.)with interested third parties to help them understand the usage patterns for ARC, and as part of the function of our business. For example, we may sharethe number of ad views, ad clicks and content views to help calculate the payments due under the Program.

C. Transfer of Data

In the event that Applause sells, transfers or otherwise relinquishes all or part of our assets, business offerings, or services, including ARC,information that you have shared with ARC or that ARC has collected, including both personally identifiable information and non-personally identifiableinformation, may be one of the business assets that will be transferred. We may also transfer or assign such information in the course of corporatedivestitures, mergers, or dissolution. The transferred information will remain subject to the terms of this Privacy Policy or those of subsequent policiesto which you have consented. If Applause is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via aprominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding yourpersonal information.

4. Content Removal

Applause reserves the right, but has no obligation, to monitor the user content you post on ARC. We reserve the right to remove any such information ormaterial for any reason or no reason, including without limitation if in our sole opinion such information or material violates, or may violate, any law orour Terms and Conditions of Service, or to protect or defend our rights or property or those of any third party. Applause also reserves the right to removeinformation upon the request of any third party.

5. Data Retention

Following termination or deactivation of any ARC account, Applause may retain your profile information and user content for a commercially reasonable timefor backup, archival, or audit purposes. Furthermore, Applause may retain and continue to use indefinitely all information (including user content)contained in your communications to other users or posted to public or semi-public areas of ARC after termination or deactivation of your account.

Applause retains the specific anonymous data collected and tied to your computer’s unique ID as described in this Privacy Policy for a period of up totwelve months. Such data may be aggregated and used for analytical purposes indefinitely.

6. How We Protect Your Information

Applause cares about the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information youtransmit to Applause or ARC may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.The transmittal of information from you to us is done at your own risk.

To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you access toany accounts maintained on ARC. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling accessto your email communications from Applause, at all times.

7. Compromise of Personal Information

In the event that personal information is compromised as a result of a breach of security, Applause will promptly notify those persons whose personalinformation has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by law.

8. Your Choices About Your Information

You can limit targeted advertising by configuring your browser’s settings or changing the management panel of the Adobe Flash Player to limit youracceptance of or delete cookies. Because the management of cookies in various browsers differs, you should consult the documentation for your browser inorder to manage your cookies. In order to limit the acceptance of or disable “flash” cookies, you must access the management panel of the Adobe FlashPlayer installed on your computer. To learn more about the management panel of the Adobe Flash Player and the management of “flash” cookies, please accessthe following link: You can also opt-out of receiving cookies fromthird-party data providers by following the instructions at: In addition, because your choices arenot associated with you as a particular individual, if you change computers, web browsers or cookie settings, you will need to re-implement yourpreferences as described above. Note that if you limit or disable cookies, this does not mean that you will not see ads on ARC. Instead, ads will bedisplayed that are based on passive browser information or other information that that may be provided by ARC at the time of your visit.

9. Children’s Privacy

Protecting the privacy of young children is especially important. ARC is not structured to attract children under 13 years of age. Applause prohibits theuse of our websites or services by anyone under 13 years of age. Applause does not knowingly collect or solicit personal information from anyone under theage of 13 or knowingly allow such persons to register for any of ARC. If you are under 13, please do not access ARC or send any information about yourselfto us, including your name, address, telephone number, or email address. In the event that we learn that we have collected personal information from achild under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have anyinformation from or about a child under 13, please contact us at

10. Links to Other Websites

We are not responsible for the practices employed by websites linked to or from ARC, nor the information or content contained therein. Please remember thatwhen you use a link to go from within ARC to an outside website, our Privacy Policy is no longer in effect. Your browsing and interaction on any otherwebsite, including those that have a link on ARC, is subject to that website’s own rules and policies. Please read over those rules and policies beforeproceeding.

11. Notification Procedures

It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to youvia email notice, written or hard copy notice, or through conspicuous posting of such notice on the ARC website or service, as determined by Applause inits sole discretion. We reserve the right to determine the form and means of providing notifications to you, provided that you may opt out of certain meansof notification as described in this Privacy Policy.

12. Governing Law

This Privacy Policy is governed by the laws of the State of California and the United States of America.

13. Changes to this Privacy Policy

Applause may modify or update this Privacy Policy at its sole discretion from time to time, and so you should review this Privacy Policy periodically. Whenwe change the policy in a material way, we will notify you by means of a notice on our website prior to the change becoming effective. Changes to thisPrivacy Policy are effective when they are posted on this page. Your continued access to ARC after the Privacy Policy has been modified and posted willsignify your acceptance of such modifications.

If you have any questions about this Privacy Policy, the practices of ARC, or your dealings with Applause, please contact us at or sendmail to:


100 Pennsylvania Avenue

Suite 500

Framingham, MA 01701

Attention: ARC

Last updated: October 29th, 2014